When consumers search online, they expect to find up-to-date, accurate business information across all directories. Listing management tools like LocaliQ help ensure this information is correct across the entire network, reducing SEO risk and increasing trust with potential customers.
But ensuring citation accuracy takes time, and can be difficult to do manually. Enter listing management software.
Identify Your Needs
Identifying what you want to accomplish is the first step in choosing listing management software. You may need a solution that focuses on citation distribution, or one that streamlines reviews and Google My Business updates. Some companies like Whitespark have tools that focus on specific aspects of local SEO, while others like Marketing 360 offer an all-in-one solution.
Considering how damaging it is to local SEO and reputation to have out-of-date information on online listings, it’s important to find the right tool for your needs. A quality tool can automate citation submission, monitor performance metrics in real time, and provide an intuitive dashboard that allows you to keep track of customer reviews.
Depending on your budget and the number of locations you manage, an all-in-one listing management tool can save you hours of work every week. Some vendors also offer a free trial or demo program so you can see if it works for your company.
Research Vendors
If you’re ready to start the search for listing management software, there are a number of options out there. Marketing 360, for example, is a digital marketing platform that offers a full suite of local SEO services that include business listings management. The tool lets SMBs claim, sync, and optimize their information across more than 100 directories. This helps ensure that potential customers have access to accurate, consistent data. The tool also provides a variety of other services, including review management, content optimization, classifieds advertising, and vertical specification.
Another option is Yext, which offers local listings management tools that include automatic listings finders, identification of NAP inconsistencies, and review management. It also lets businesses manage their Google Business Profiles and make updates at any time. Lastly, it provides analytics and reports that help clients understand their customer feedback.
Try Out the Software
Getting your business listings accurate across the internet is critical for local SEO. Having consistent and correct listing information enables potential customers, web crawlers, and voice search platforms like Amazon Alexa or Google to find and promote your business online.
However, keeping your listings up to date can be time-consuming, especially when you have multiple locations. This is where listing management software comes in. These tools automate the process of submitting and updating business data to ensure that your listings are updated across all directory platforms.
Some of the top listing management vendors include Yext, Whitespark, and Marketing 360. While these tools differ in price and features, they all provide similar benefits:
Compare Prices
Whether you call them tools, services, solutions or platforms, local business listing management providers offer a valuable resource for businesses that want to make sure their listings are correct and optimized. These services can help with citation submission, unified online listings and automated reporting.
They also provide a way for businesses to monitor and respond to reviews and ratings from their customers, which can impact a business’s reputation. These services can be pricey depending on the level of service a company wants to provide, but there are ways to compare prices.
For example, some companies charge per location while others offer packages based on other variables like users or product integrations. Another factor to consider is whether a company plans on paying monthly or annually. Some vendors may offer discounts if you pay upfront. Aside from price, the most important factor to consider is how a vendor will meet your business’s unique needs. For this reason, it’s essential to take the time to research and compare different options.
