If you’re looking to grow your YouTube audience, views are key. However, it’s important to understand what counts as a view on YouTube.
In general, a view counts when a user watches the entire video or at least 30 seconds of it. It also must be a genuine view and not fake.
1. Optimize Your Video
YouTube is the #2 search engine (behind Google) with over 5 billion videos watched every day. YouTube video marketing should be at the forefront of any content marketer’s strategy.
One of the most overlooked but important aspects of optimizing a YouTube video is the thumbnail. It’s the first thing a user sees when they look at a list of results, so it’s critical to grab their attention and encourage them to click.
A second important factor is video description. This is taken into account when a video ranks, so it’s important to use relevant keywords but avoid over-using them.
Using call-to-actions like subscribe buttons, links to other videos, and a link to your website at the end of your video can also boost views by encouraging viewers to interact with your video. This will increase session watch time and engagement, which also weighs heavily in YouTube’s algorithm.
2. Create a Playlist
Playlists are a powerful tool to help you get more YouTube views. They help to organize your videos and can increase your watch time which is a ranking factor on YouTube. Using the right keywords can also help your playlists rank higher in searches.
YouTube will show videos in a playlist that are topically related to each other in the suggested videos column. So if you have a playlist with videos that are about speed reading, it’s likely that those videos will appear as suggested videos to viewers.
When creating a playlist, be sure to include an optimized thumbnail and description. The description should include relevant keywords and be a concise summary of the content in the playlist. It’s also important to add a few playlist-specific tags. Also, don’t forget to include the playlist in your channel’s menu and in your YouTube Creator Studio dashboard. This will ensure that it’s easy for your audience to find.
3. Promote Your Video on Social Media
Getting more YouTube views is at the top of every video marketer’s to-do list. Whether your business is focusing on YouTube as its main platform or using it to complement other marketing channels, increasing the number of views will have a positive impact on your bottom line.
The first step in getting more YouTube views is to optimize your videos for search engines. This means making sure your videos have an eye-catching thumbnail, an accurate title and relevant keywords in the description. You should also include captions or a transcript for your videos to ensure search engines can find them.
Lastly, you should promote your videos on social media and your website. Social media platforms are powerful tools for promoting your content, and the more people you reach, the more YouTube views you’ll get. You can also embed your videos into blog posts and pages on your website, which will help increase engagement.
4. Create a Website
YouTube is a powerful platform for marketers, and it is important to understand what viewers want. Viewers are willing to spend HOURS watching videos they care about, so creating video content that solves their problems and meets their needs will help you build a dedicated audience that will keep coming back for more.
One way to get more views on your YouTube videos is by encouraging viewers to subscribe to your channel. Once a viewer subscribes to your channel, they will be notified every time you upload a new video.
Another way to increase YouTube views is by creating a website that is optimized for your videos. This will make it easier for viewers to find your videos and will also help you rank higher in search results. You can do this by adding a description, meta tag, and keyword to your website.
