Advantages and Disadvantages of Programmatic Ads in Dubai


Programmatic ads in dubai are an increasingly popular way to promote your business. This technology uses automated software to manage the buying and placement of digital advertising. However, it has some shortcomings that you should be aware of.

Some of these are: the risk of fraud and ad fraud, scalability, and cultural factors. These challenges can be overcome with the right support.

Real-time bidding

Real-time bidding is an essential part of programmatic advertising. It allows advertisers to purchase ad space on publisher sites in real time and at competitive prices. Unlike traditional media buying, RTB uses algorithms to automate the process and streamlines it. The system also eliminates the need for humans to negotiate pricing and placement.

Advertisers bid in real-time for each impression of an ad, and the winning ad is shown to the user. This is why you see ads on your clean eating blog for your local organic market or stroller ads on your mommy blog.

By using the data that marketers provide, programmatic ads can deliver the most relevant message to each consumer at the best possible moment. This eliminates the wasteful back-and-forth typically associated with ad buying and delivers more ROI.

Data-driven marketing

Using data-driven marketing, companies can create more targeted marketing campaigns and measure the results. This allows them to improve performance and boost ROI. This type of marketing is ideal for smaller businesses that are looking to maximize sales in the short-term and long-term.

Programmatic advertising is a growing trend in the Middle East region. MENA is home to many smartphones and has high mobile internet connectivity. It is also one of the most advanced markets in the world for ad tech.

Lemma, a programmatic digital out-of-home (pDOOH) agency, recently launched a campaign for Microsoft Azure in Dubai. This campaign featured dynamic messaging on 36 large-format screens. It was a highly targeted campaign based on user data and achieved higher on-the-spot (OTS) results. This was the first time that a pDOOH campaign was conducted in Dubai through a programmatic platform.


Programmatic advertising is a convenient method of purchasing ad space. It uses real-time data to identify the best audience for a particular brand and then purchases ad space accordingly. It also reduces the rate of waste, since ad spots are only shown to people who are receptive to them.

The MENA region is a great market for programmatic ads. With its high smartphone saturation and a growing focus on digital marketing, it’s an excellent opportunity for brands to optimize their ad spend by using programmatic technology.

However, there are a few factors to consider before implementing programmatic ads in the MENA region. First, it is important to understand the language of the region. Fortunately, IstiZada has a team of experts who can help your business navigate this new landscape.


A programmatic ad campaign can be easily scalable to reach a wide range of target audiences. This is because programmatic ads run on a platform that uses algorithms to determine where your audience is most likely to be found. This eliminates the need for human negotiation, which can result in inefficient ad placements.

For example, Lemma recently launched a data-enabled pDOOH campaign for Microsoft’s Azure brand message in Dubai International Financial Centre. This campaign generated higher OTS (over-the-spot) than traditional advertising, proving the value of ad delivery through programmatic technologies.

A recent study commissioned by Google evaluated the ad-buying workflows of 40 agencies, advertisers, and publishers. It found that consolidated campaigns using Programmatic Guaranteed resulted in 11% more reach efficiency than those managed through siloed systems.

Artificial intelligence

Artificial intelligence is an important tool in programmatic advertising, because it automates the bidding process and optimizes digital marketing campaigns. This makes the process faster and more efficient than traditional methods. In addition, it can also save marketers money by reducing the amount of time they spend on manual tasks.

In addition to saving time, generative AI is capable of creating high-performing ad content that is optimized for the target audience. It can also generate text or image-based content that is personalized and engaging for individual consumers or personas.

Using AI in programmatic advertising is an important part of any successful marketing strategy. However, it is crucial to understand how this technology works and how to use it to its full potential. With proper knowledge and experience, programmatic ads in dubai can be a powerful tool for businesses.


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