A web design agency is a team of specialists that can create a modern and compelling website for your business. They can also help you develop a comprehensive digital marketing strategy that will get results.
A good web design agency will know how to optimize your site for search engines so that it gets the most visibility possible. This will lead to more website visitors and more sales.
1. Experience
A good web design agency will have years of experience and a portfolio that showcases their work. Look for agencies that have worked with companies like yours, as well as those that are local to you. These are more likely to understand your unique needs and be able to provide you with the best service.
If you want to find the best web design company for your project, check out review websites that rank agencies based on their expertise and quality of work. These sites typically use an algorithm or team of experts to objectively evaluate the skills, prowess, and reliability of agencies. Then, they list the top ones for you to choose from. For example, Mighty Roar helped labor and employment firm Ogletree Deakins revamp its website and improve user experience.
2. Portfolio
A portfolio is a window through which clients and employers assess a designer’s ability, style, and range. It’s also an opportunity to tell a story and create a connection.
If a website’s portfolio page isn’t compelling, potential customers may be too busy to take the time to view work samples. Instead, focus on a persuasive description of the project and its results.
One way to do this is by highlighting the client’s goals and challenges on each project page. Another option is to include a client testimonial at the bottom of each project page. Finally, you can use a mosaic grid to showcase different projects. Alternatively, you can take a look at Thoughtbot’s portfolio, which uses a dynamic image gallery to display work samples.
3. Reputation
When searching for a web design agency, it’s important to consider their reputation. You can do this by performing a thorough agency search and requesting client testimonials.
Another way to evaluate an agency’s reputation is by checking their Google reviews. To do this, type the agency’s name into Google and look for a small box to the right of their search results with “Google reviews” inside.
When evaluating web design agencies, it’s also helpful to know whether or not they offer additional services beyond website development and design. For example, some firms offer digital marketing solutions to help you get more site traffic and conversions. These services include SEO, PPC, and social media marketing. Others may provide branding, mobile app development, and video production services as well.
4. Flexibility
Choosing the right design partner is critical to the success of your business’s website. Look for an agency that offers expertise, clear communication, and a focus on your goals. Also, choose an agency that provides a variety of services, like UI/UX and content strategy, to ensure your website is fully functional.
A web design agency should be flexible enough to work with you, your business, and its stakeholders. They should be able to adapt their processes and accommodate any changes in requirements or priorities. For example, they should be able to work with Agile or Waterfall project management methods. They should also be able to provide responsive customer service. This is important because it ensures that they deliver on their promises and help you reach your business goals.
5. SEO
A website isn’t worth much if it’s not optimised for search engines or mobile user experiences. A web design agency can create a site that is optimised for these and other digital marketing strategies, which can improve the website’s visibility and traffic.
A full-service web design company can provide other services that complement a business’s website and brand, including SEO, social media, copywriting, and e-commerce development. These can help increase visibility and generate potential leads.
One example is Instrument, which offers UI/UX design, app development, and AR/VR solutions in addition to web design. For instance, they helped ice mold manufacturer Glacio create an engaging website that improved its SEO and customer experience. Their work was rewarded with a 7% increase in product views and 20% in overall sales.